Brand

Our color system develops on our unique aesthetic and offers flexibility to harmonize the visual consistency across every touchpoint.

The Houzz glyphs are single-color icons portraying a subject as is, serving as a visual cue throughout the web and mobile products and marketing materials.

As a visual communication tool, Houzz's illustration supports the effective and efficient delivery of messages and story-telling.

The Houzz logos are one of our most valuable assets. It sets us apart from our competitors and represents everything we are: our experience, our values and our offerings.

Another visual communication tool, selecting the right photography is critical as it relates to our brand.

Our product illustrations reference Houzz physical products in a simple manner to create educational moments as opposed to relying on a metaphorical narrative.

Secondary graphics are the visual elements we use to visualize our brand personality and to tell the story of our positioning statement and messaging.

Typography is our system of fonts. Our font Proxima Nova assists our homeowners and home renovation professionals through each stage of their journey.